When you open Reddit in 2025, you are using a platform that reports roughly 116 million daily active users and about 1.2 billion monthly active users. On average, visitors spend around 25–30 minutes per session, and survey and usage data indicate that a large share—close to three-quarters—primarily use the site for entertainment rather than news or discussion alone.
Reddit’s audience is geographically diverse but remains concentrated in a few regions, with a substantial portion of traffic coming from North America and Europe, followed by growing user bases in other parts of the world. Many people browse Reddit without creating an account or logging in, since most content is publicly accessible. As a result, a significant amount of engagement—reading posts, following links, and viewing comments—comes from anonymous or logged-out users, which can make exact measurement of “active” participation more complex than simple registered-user counts suggest.
Reddit Active Users in 2025
Although Reddit has operated for many years, its active user base in 2025 indicates that it’s now a large and influential online platform, with an estimated 116 million daily active users and about 1.2 billion monthly active users.
These figures suggest that a substantial number of people engage with the site on a regular basis.
On average, users tend to remain on the platform for roughly 25–30 minutes per visit, which reflects a relatively high level of engagement compared with many other social platforms.
In the United States, about 72% of users report that entertainment is their primary reason for using Reddit, highlighting the platform’s role as a source of leisure content, alongside news, discussion, and information seeking.
On a weekly basis, approximately 443.8 million people are active across subreddits worldwide, underscoring Reddit’s broad global reach and consistent user participation.
For marketers, this massive and highly engaged audience makes Reddit an ideal channel for community targeting and authentic, discussion-based brand integration.
Daily Vs Monthly Engagement Metrics
In 2025, Reddit reports approximately 116 million daily active users and 1.21 billion monthly active users. This implies that about 9.6% of monthly active users are active on a typical day, indicating a relatively consistent pattern of return usage.
Logged‑in users spend an estimated 25–30 minutes per day on the platform, which is sufficient time for activities such as reading posts, commenting, and voting.
In addition, daily unique users have increased by about 47% year over year. Taken together, these figures suggest that Reddit’s audience isn’t only large but also shows a meaningful level of ongoing engagement rather than purely occasional use.
Who Uses Reddit? Age, Gender, and Income
A closer look at Reddit’s user base shows a relatively young, male‑leaning audience with above‑average income levels. In the US, adults aged 18–29 represent the largest share at about 44% of users.
More broadly, around 36% of users are between 19 and 29, and about 31% fall within the 30–49 age range, indicating that the platform is used primarily by younger and middle‑aged adults.
The audience also skews male: approximately 61.2% of users identify as male, 37.8% as female, and 1.3% as another gender.
Income distribution trends toward higher brackets, with about 26% of users reporting annual earnings above $75,000, compared with roughly 10% earning under $30,000.
Together, these figures suggest that Reddit’s core user base is younger, predominantly male, and more likely to have higher income than the general online population.
Where Reddit Users Live Around the World
Reddit began as a largely US‑focused platform but now has a geographically diverse audience. The United States still accounts for the majority of users, with about 58% of the user base and roughly half of all site traffic.
The United Kingdom represents about 7.1% of Reddit’s users, making it the second‑largest national audience. India generates around 280 million monthly visits, Canada contributes approximately 271 million, and Australia about 192 million.
Taken together, this distribution means that overall traffic is now divided roughly evenly between users in the United States and those in the rest of the world.
Logged-In Vs Logged-Out Usage Patterns
Reddit’s audience can be divided into two main groups based on how they access the platform: logged-in and logged-out users. Approximately 42% of users sign in, accounting for about 44.1 million accounts, while the remaining 58%—around 53.1 million people—browse without logging in.
Logged-in users typically seek more consistent interaction, such as subscribing to communities, commenting, and voting. This group has grown by 27% year-over-year, indicating a stable and engaged user base.
Logged-out usage, which is often driven by traffic from search engines like Google, has increased by 70% year-over-year. These visitors tend to interact with Reddit more sporadically, using it mainly to view content rather than participate.
Time Spent on Reddit and Activity Levels
Most Reddit users allocate a notable portion of their day to the platform, indicating consistent engagement and habitual use. Logged-in users typically spend about 25–30 minutes per day browsing, voting, and replying.
Among users with more than 5 years on Reddit, average daily usage increases to around 35 minutes, suggesting that longer tenure on the platform is associated with higher levels of activity.
Usage patterns also tend to be intermittent rather than continuous. The average session lasts approximately 10 minutes and 23 seconds, and many users return multiple times throughout the day.
In 2025, an estimated 91.2 million daily active users collectively generated about 3.14 billion comments and interactions. These figures point to high overall engagement and substantial content production across the user base.
Subreddits, Posts, and Comment Volume
Reddit’s scale can be seen in the number of subreddits, posts, and comments generated each year. Users can choose from more than 138,000 active subreddits, covering topics that range from highly specialized interests to broad, general-purpose communities.
In 2025, users created approximately 616 million posts, representing a 12% increase compared with the previous year. These posts led to about 3.14 billion comments and other interactions, up from 2.72 billion in 2024.
Why People Use Reddit and What They Search For
Many people return to Reddit regularly for specific, repeatable use cases. Survey data indicates that a majority of users primarily visit for entertainment, such as browsing memes, niche communities, or discussion threads about topics like movies and TV shows.
A significant portion of users also turn to Reddit for news, background context, and firsthand accounts related to current events.
Reddit is additionally used as an information source for practical decisions. People frequently search for career advice (for example, “Reddit job search”) or personal finance and investing discussions (such as “Reddit best stocks”), reflecting increased interest in user-generated guidance on these topics.
With tens of millions of comments posted each day and many users participating anonymously, the platform often provides direct, unfiltered opinions and rapid feedback across a wide range of subjects.
Conclusion
Reddit’s 2025 user data shows a large and consistently engaged audience, with clear patterns in who uses the platform, how they access it, and how they interact with content. These metrics—such as daily and monthly active users, geographic distribution, device preferences, session length, and engagement behaviors—can inform practical decisions about content planning, advertising, and community management. By aligning posts, campaigns, and moderation strategies with observed user behavior, organizations and individuals can make more efficient use of Reddit’s scale and engagement rather than treating it only as a passive traffic source.