When you see small labels next to usernames or posts on Reddit, you’re looking at flair. Flair is a built-in feature that helps identify user roles, indicate expertise or interests, and classify content types within a subreddit. Users can apply flair to signal who they are or what they’re posting about, while moderators use it to maintain structure, enforce rules, and improve discoverability of content.
Flair also affects how people navigate and interpret discussions. It can guide readers toward posts that match specific topics, highlight authoritative or verified accounts, and make it easier to filter or sort threads. In third-party tools such as Sprinklr, flair can be incorporated into workflows to tag, track, and prioritize Reddit content more effectively. Overall, flair functions as an organizational and informational layer, rather than a purely cosmetic one.
Understanding Reddit Flair Basics
Reddit flair is a labeling system that adds context to users and posts within individual subreddits. It helps make content easier to identify and understand quickly. User flair appears next to usernames and can indicate roles, areas of expertise, or other relevant attributes within a community. Post flair is attached to individual posts and is used to classify the type of content, which also supports filtering and organization. Each subreddit can create up to 350 post flair templates. Flair can be added or changed on both desktop and mobile, and it can be edited after being applied. However, only one flair can be displayed on a post at a time, and it can’t be hidden once applied. Because flair is configured separately in each subreddit, community-specific rules determine who can choose, edit, or request changes to their flair.
Types of Flair: User Flair vs. Post Flair
Flair can be divided into two main types: user flair and post flair.
User flair appears next to your username and indicates your role, status, or area of expertise within a specific subreddit. This helps other users quickly understand how you typically participate in that community.
Post flair is attached to individual posts. It identifies the type or topic of the content, which allows users to filter and browse posts based on their interests. Each subreddit defines its own available user and post flair options.
In most cases, only one flair can be applied per user or per post at a time. Depending on the subreddit’s settings, you may be able to customize the text of your flair and change or remove it later.
Managing Flair Directly on Reddit (Desktop and Mobile)
On the mobile Reddit app, you can add post flair by tapping the plus icon to create a new post, selecting “Add tags & flair,” choosing the appropriate flair, and then tapping “Apply” before publishing the post.
To change your user flair on mobile, open the three-dot menu in the subreddit, select “Change user flair,” choose the desired flair, enable it if necessary, and then tap “Apply” to save the change.
Using Reddit Flair Within Sprinklr Workflows
Streamline conversation categorization and tracking by incorporating Reddit flair into Sprinklr workflows.
In Engagement Dashboards, you can add a Reddit-specific column to display and monitor post flair alongside other key metrics. While you can’t create new flair within Sprinklr, any flair that already exists on Reddit can be used.
For automation, you can configure rules that use flair as both a condition and an action, selecting specific flair templates for designated Reddit accounts. This helps align your internal workflows with Reddit’s focus on authentic participation and value-driven engagement across communities.
For measurement, you can build Reporting widgets that filter by Post Flair in the dimensions menu. You can also edit flair text within Sprinklr to align it with your internal taxonomy and improve consistency in reporting and analysis.
Best Practices for Organizing and Leveraging Flair
Although flair functions as a label, organizing and applying it in a structured way can have a measurable impact on content discovery, performance, and user navigation. A practical approach is to group flair into clear, intuitive themes—such as news, questions, guides, or announcements—so that users can quickly understand the nature and purpose of each post. Since Sprinklr doesn’t support creating new flair, it’s important to map content to the existing flair templates available in each subreddit and to follow subreddit-specific rules. Where possible and allowed, updating flair text to reflect current topics, terminology, or events can help maintain relevance. Because Reddit is a community-first platform, aligning flair usage with interest-based targeting strategies can help ensure your content surfaces in the most relevant conversations and subreddits. Encouraging users to filter content by flair can improve navigation, and tracking engagement metrics by flair type allows you to identify which labels correlate with higher interaction. Over time, this data can inform how you prioritize and use flair to support more effective content organization.
Conclusion
Flair helps organize, label, and interpret content on Reddit. User flair can indicate roles, affiliations, or areas of expertise, while post flair is used to categorize content so that relevant discussions are easier to find and filter. Managing flair directly in Reddit or through tools such as Sprinklr workflows can support a clear and consistent community structure. Applying standardized naming conventions, limiting the number of flair options, and reviewing them periodically helps ensure that flair remains accurate, reduces visual clutter, and continues to align with the community’s objectives.